At WebVisible we want to do everything we can to add more value to our solutions, so we’re always keeping a close eye on how users interact with search engine marketing messages and online advertising. While ad text and landing pages continue to gain traction with users, online video is a medium that hasn’t gotten a lot of attention in the search engine marketing space until recently.
The good news is that it’s growing, and growing quick! According to a recent study by Visible Measures, viewership choice-based videos (videos the user chooses to watch) is on the rise. Online audiences saw as many as 600 million online video ads in Q2 of 2011, which translates to a 15% increase over the previous year. Online video ads are on track to surpass conventional television advertising! That’s impressive growth for a medium based on optional viewing, and Webvisible is capitalizing on that growth through our online video offering.
Video ads are proven to be a highly compelling advertising medium. Included in our landing page packages, our video product helps give our customers’ businesses a unique voice and a face. Whether it’s a dental practice or a law firm, we will put together a 30-second narrative or live action video tailored specifically to the needs of the business, complete with voiceover, eye-catching visuals and a script that emphasizes the best and most distinct aspects of the advertiser. And with our video team accepting live footage directly from customers, our videos have become an even better opportunity to speak for any advertiser in any industry.
Internet users are watching more online ads than ever before, and Webvisible’s there to ensure our advertisers reap the benefits. If you’re looking for new ways to get in touch with new users and potential customers to increase your bottom line, get in contact with WebVisible today!
By: Philip Betz
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