Online Advertising Strategies

The notion of promoting local businesses is the foundation upon which WebVisible was built on. We eat, sleep and breathe local. And at a recent meeting, we literally ate local. At the request of one of our QA engineers, Mack, we ordered from a pizzeria across the street from our building. Before the meeting, Mack spoke about the delicious quality of the New York style pizza, but more specifically he spoke about the importance of supporting local businesses. Many of the popular pizza companies are owned by larger companies. Pizza Hut was a previous subsidiary of PepsiCo and is now a subsidiary of Yum! Brands, Inc. Dominos Pizza is owned by a private equity firm that was founded by former Governor of Massachusetts, Mitt Romney. Why give those other guys our money when we could be supporting a company on our own block? Buying local is our motto and should be put into practice more often. Instead of pumping money into these large businesses, consider the benefits of investing in your bucks in your own backyard.

Community Prosperity

Locally owned businesses help strengthen community bonds through social and economic relationships. Suddenly, you and your neighbor have something to talk about besides property lines.

Spurs the Local Economy

Unlike large companies, locally owned businesses convert much of their revenue back into their local economy. By shopping local, you’re helping locally owned businesses help you. Talk about paying it forward.

Good for the Environment

Looking for ways to reduce your carbon footprint? Instead of fighting traffic to get to that wholesale store, walk to your local market or town center. Local businesses tend to gravitate around lively compact shopping centers. Instead of driving to three different stores, walk around your local shopping center. It will help reduce gas usage, pollution and possibly your stress.

Increases Competition, Lowers Prices

A wide range of local businesses in one area helps to increase competition, which in turn ensures low prices. Bargain hunters, unite!

Reduces Cookie-Cutter Products

In a world where more products are mass produced, a little variety can be a good thing. Local businesses have the flexibility to select products and services based on their own interests and community needs. A broader range of product choices are made available. Whether you want an original pair of shoes or quality New York Style pizza, the choice is yours.

By: Melody Gandy