Team Blog

(Traditional)

There's an old-timey song and I’ll sing it to you so,
Of patience and persistence -- ways to make your fortune grow;
Of the dog in the bathtub, and the fate you must avoid,
Of generating profit (and remaining em-pah-loyed!)

When your online ads are new, you’ll be rarin' up to go,
You want to get the word out and to let the people know
Well, you’re right to be excited 'bout your message on the Net,
So take a little lesson and avoid these regrets!

The internets are vast, and there's nobody a-knowin'
Just where your ads will show, or to whom they are a-showin' --
But your ad views are free, so don’t you start to buck and holler;
You’ll be seen on the web and the leads are bound to foller.

Well the dog in the bathtub wants to spring right out,
He’d go running all directions, no idea what about;
Keep your thoughts on the reward (and maybe even do the math)
And remember you’re not drownin’, for each dog must get its bath.

Keywords, ads, and content need their time to plan and rest
As they develop strategies for to give you all their best;
If your campaign you’re a-changing, as you fidget and you fret
Your ads will have no traction, like a dog that’s sopping wet.

• Don’t let initial excitement make you impatient; we (and the search engines) optimize your performance over the long run.
• Internet ads are displayed as often as necessary to generate your clicks, even if you can’t locate them yourself.
• Make factual corrections to your keywords and online ads if needed, then keep them the same for at least a month.
• Focus on long-term results and ROI.

  -- Contributed by Dan Lozano