A customer recently asked me about the "meta tags" on her Web site. These are words hidden in your page’s content and used by search engine robots to understand your pages and choose the best placement in search results, so they are important to all business Web sites.
(Remember that the left-hand column on Google is non-pay-per-click or "organic" results; the right is pay-per-click (PPC) or "sponsored" results.) Meta tags are terms used in search engine optimization efforts to gain rankings in the organic results rather than the online advertising PPC area.
The Meta Description is a short paragraph or a few sentences, in natural language, to describe your page’s purpose. It should be tailored to each individual page on your site. Google uses this in many cases as the description of your page(s). About 155 characters fit into Google’s descriptions.
Meta Keywords form a list of the relevant words and terms on your page. Instead of giving you any length suggestions, I will advise that you use as many keywords as you need to capture the content of your page. Like mustard, more is better only up to a point -- use only the correct amount for best results.
Useful Tools for Generating Meta Tags
-- Contributed by Dan Lozano
(Remember that the left-hand column on Google is non-pay-per-click or "organic" results; the right is pay-per-click (PPC) or "sponsored" results.) Meta tags are terms used in search engine optimization efforts to gain rankings in the organic results rather than the online advertising PPC area.The Meta Description is a short paragraph or a few sentences, in natural language, to describe your page’s purpose. It should be tailored to each individual page on your site. Google uses this in many cases as the description of your page(s). About 155 characters fit into Google’s descriptions.
Meta Keywords form a list of the relevant words and terms on your page. Instead of giving you any length suggestions, I will advise that you use as many keywords as you need to capture the content of your page. Like mustard, more is better only up to a point -- use only the correct amount for best results.
Useful Tools for Generating Meta Tags
- Meta tag viewers will reveal the meta tags for the page address you input.
- Meta tag generators generate a good set of tags for the page you input.
- Your Web builder will need to insert these tags into your page if you are not sure how to edit your site.
- Search the Web for free tools. Stick with free online tools only, no need to download any software.
- Search for online meta tag viewer, meta tag generator, and so on. Bookmark the best resources.
- You can research your competition's choices and page content with these tools as well.
-- Contributed by Dan Lozano
Powered by Compendium
Comments for Meta Tags Made Simple - Part 1