In the first installment I covered the valuable Meta tags “description” and “keywords.” This time I’ll present more techniques that can help your site gain better organic (non-SEM-related) rank to compliment your online Internet marketing efforts.
First, a word on the Meta keywords. These have less significance on the modern Web, because they’ve been exploited heavily in the past. I would still advise you to keep them in your pages and sync them to your page’s content; however, there’s no need to give them undue focus.
One important page component similar to Meta tags is the page title. This appears in the title bar of the browser when your page is loaded. Keep it around 65 characters to ensure it can be fully read in most browsers and situations. Google often uses this as the actual link to your page in the organic results section, so make it accurate, brief, and descriptive. Put it on 100% of the pages on your site.
Only use Metas or titles that match, describe, and augment your page content. Keep your keywords brief, avoiding repetition of identical keywords. Implementing other naïve techniques can lower your good position in the search results, if the search engines feel you’re stepping over the line of good thinking.
Don’t repeat text excessively on your page in an attempt to weight your keyword density. This will cost you page readership more than it will impress the increasingly savvy and choosy search engines. There's lots of content for them to choose from, so keep it straightforward.
This article is just a jumping-off point. You will need to consult your web host or designer to learn how to add this important content to your site. These SEO techniques enhance your organic results, not your search engine PPC results.
-- Contributed by Dan Lozano
First, a word on the Meta keywords. These have less significance on the modern Web, because they’ve been exploited heavily in the past. I would still advise you to keep them in your pages and sync them to your page’s content; however, there’s no need to give them undue focus.
One important page component similar to Meta tags is the page title. This appears in the title bar of the browser when your page is loaded. Keep it around 65 characters to ensure it can be fully read in most browsers and situations. Google often uses this as the actual link to your page in the organic results section, so make it accurate, brief, and descriptive. Put it on 100% of the pages on your site.Only use Metas or titles that match, describe, and augment your page content. Keep your keywords brief, avoiding repetition of identical keywords. Implementing other naïve techniques can lower your good position in the search results, if the search engines feel you’re stepping over the line of good thinking.
Don’t repeat text excessively on your page in an attempt to weight your keyword density. This will cost you page readership more than it will impress the increasingly savvy and choosy search engines. There's lots of content for them to choose from, so keep it straightforward.
This article is just a jumping-off point. You will need to consult your web host or designer to learn how to add this important content to your site. These SEO techniques enhance your organic results, not your search engine PPC results.
-- Contributed by Dan Lozano
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