Team Blog

The Microsoft adCenter Blog announced a Spring Upgrade designed to provide more control over targeting, bidding and distribution of online advertising campaigns.

Campaign Management
 •    Targeting Options: Online advertisers can employ customer targeting and incremental bids at the campaign level. Changes are designed to reduce bidding complexity and makes it faster to add new keywords.

 •    Improved Keyword Research Tools: Intended to help build more effective keyword lists and boost campaign performance.
      New filters to refine list of suggested keywords
      View performance and demographic data by keyword
      Add selected keywords to your negative keyword list
      Bid on keywords and review estimated performance data
      Review keywords and bids and add them to an ad group

adCenter Desktop (beta)
 •    Performance: Increased amount of data can be managed to over 100,000 keywords per account, and speeds have been increased so you can work on one account while another uploads or downloads.

 •    City/State Targeting: Before, to update City or State targeting options, users had to be logged into adCenter online. Now, it can be done directly from the Desktop.

Content Ads
 •    Ad Distribution: New Web site Exclusion feature prevents Content Ads from being displayed on specific sites. Exclude up to 500 Web sites at the campaign or ad group level.

 •    Web Site Placements: Choose “bid type and ad distribution” options allowing Content Ads to be displayed on 1,000 Web sites in the Microsoft content network.

 •    Reporting: A Site performance report was added to check ad performance when using Web site placements bid type and ad distribution option.

 •    Site Exclusion: Exclude under-performing sites at the campaign and ad group level.